// Ad library
An ad for every angle.
Spec samples for real D2C brands, built from each brand's own site and product shots using the formulas above.
Spec samples. Not affiliated with or endorsed by these brands.
We find the ads already making money in your category, break down the formula behind them, and rebuild it for your brand. On-brand statics, refreshed before they go stale.
Every proof number, review quote and offer on your site becomes ad material.
We score your competitors' ads in the Meta Ad Library to see which ones are actually making money.
Your customer types × the formulas that win, with a hook written for every one.
Winners get a family of new versions. Everything gets refreshed before it goes stale.
Your website, product shots and current ads. That's all we need to start.
We study winning ads in your market, then design new ones in your exact look.
Your team runs them. We make more of what wins and send a new batch every cycle.
Winners usually wear out around day 30. We plan the next batch before that happens.
Brands switch off ads that lose money. So the ads still running, copied and pushed hardest are the ones worth learning from.
Only about 6.5% of US ads make it to 30 days. Survivors are paying their way.
When a brand duplicates an ad into more campaigns, it's pushing budget behind it.
The ads Meta is delivering the most, combined with a long run, are the closest thing to proof.
A message that keeps coming back, under the brand and its creators, is a message that sells.
We found the same patterns across a water brand, a gummy vitamin and a premium supplement. They come from how people buy, so they work in almost any category.
Your product next to what it replaces, with a chart or one blunt line.
"90% less sugar than top sodas"Open with a specific stat. Numbers stop the scroll.
"95% felt more energy in 12 weeks"The same ad rewritten for each type of customer.
"Busy parent:" · "On GLP-1:" · "Athlete:"The moments they know too well, then the fix.
"Hot at 3am. Foggy by 3pm."Old price, new price, price per day.
"$29.99, less than $1.10 a day"One real customer quote, run in many ads.
"★★★★★ I finally finished…"Ride a trend, a collab or a news story.
[news story] + your productReal people posting from their own handle, boosted.
"[Product] has entered the chat"Your customer types down the side, the winning formulas across the top, a hook in every cell. Then we make the strongest 12–20 first.
| Example: gummy vitamin | Us vs. them | Proof number | Name the feeling | Offer math |
|---|---|---|---|---|
| Perimenopause | "Your 9-pill routine vs. one pack" | "20+ nutrients your body needs more of after 40" | "Hot at 3am. Foggy by 3pm. It's not just you." | "Less than $1.10 a day" |
| On GLP-1 | "Cut calories, not nutrients" | "6g fiber, 20+ vitamins, zero sugar" | "Eating less and feeling worse?" | "First order $29.99" |
| Busy parent | "Gummies vs. powders that taste like dirt" | "60+ ingredients in 8 gummies" | "You remember everyone's vitamins but yours" | "$5 off for every extra person" |
| Skeptic | "Most brands hope you don't read the label" | "Third-party tested. Every dose listed." | "Tried 5 supplements and felt nothing?" | "Full refund if you feel no difference" |
Illustrative example. For your brand we only use claims you can back up.
Spec samples for real D2C brands, built from each brand's own site and product shots using the formulas above.
Spec samples. Not affiliated with or endorsed by these brands.
Your 10 best proof numbers, 10 review quotes, your offer and your customer types.
Your category's top ads, scored, plus the gaps nobody is speaking to.
A hook for every customer type and formula, so nothing is guesswork.
Feed and story sizes, with primary text and headline for every ad.
10–15 new versions of each winner: new personas, formats and hooks.
What's working, what's tired, and the brief for the next batch.
Pick a time below. 20 minutes, no pressure.